I recently read the book, The Power of Habit, Why We do what we do in life and business. Part of the book is about how advertisers promote products to make consumers think they need to buy them.

Some ways that stores entice you to buy things is putting kids cereal and other items at their eye level and put other items at your eye level.

They do research of your personal buying patterns from the information when you use store cards and redeem coupons.

One of the stores mentioned was Target and that they have people watching shopper’s buying habits that they think they can tell when women are pregnant before they tell people they are. By watching when they start buying vitamins and baby items they suspect they are expecting and start sending baby coupons to them.

Also in the book were ways advertisers do research to find ways to make consumers think they “need” to buy their products.

It was an interesting book to see how you habits can affect your personal life and purchasing decisions.

2 Responses to “Getting you to Buy”

  1. I’ve been obsessed about this book. I’ve heard/read a few different interviews with the author but haven’t had a chance to pick it up. I find the whole Target baby-predictor fascinating/scary/useful.

  2. I checked it out from the library but am thinking of buying it also.

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