It was announced this week that JC Penney stores were revamping their pricing strategy and store layouts. This article was in the Chicago Tribune.

One of the changes is to have fewer sales. There will be a monthly booklet highlighting each month’s specials, instead of weekly sales that now have. Every first and third Friday of the month it will clear out some merchandise by putting blue tags on certain items. It seems like lately they have been having two ads coming out most weeks.

Starting in August, there are plans to have sections of the stores featuring specific brands or product categories.

Nancy Kvamme

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